Kempinski Hotels relaunches its BE Health Corporate Social Responsibility programme by opening its scope

11 mins read

GENEVA – After seven years since initiating its corporate social responsibility programme, BE Health, Kempinski Hotels has decided to fully rework the details and guidelines in order to open the scope of the programme. Instead of focusing exclusively on diseases like tuberculosis, HIV and malaria, from now on BE Health includes fighting all communicable and non-communicable diseases. This allows all Kempinski hotels globally to set up a local CSR project in line with local health needs and provides the opportunity to create, implement, raise funds and spend these for a local public health concern under the name of BE Health.

“While we focused on several projects in Bangkok and Djibouti in the past, we realised that it would be much more meaningful for all hotel teams to dedicate their CSR efforts to their local community and their own country,” explains Anne-Marie Bettex, Managing Director BE Health. “Under the joint global vision of BE Health that health is contagious, all our hotels will work towards the mutual goal to foster health prevention. By empowering team members within the company to implement local healthcare projects in their own markets, they care for the wellbeing of those who are outside, building a bridge between their workplace and their local surroundings.”

“I am very happy to see that the new BE Health programme is now extended with a broader scope that will reach local communities where Kempinski Hotels operate. I have full confidence in Anne-Marie Bettex’s leadership in making the new programme a success”, adds Hadrian Beltrametti-Walker, Executive Vice President and General Counsel Kempinski Hotels and in charge of sustainability at the luxury hotel group.

To ensure that all CSR projects are aligned, Kempinski hotels commit to the high-quality standards set by the BE Health programme and follow the respective guidelines. Among others, they consent that each initiative is meaningful for both the hotel’s management and employees since a positive impact from a common project gives meaning to everyone’s daily life at work. A clearly defined purpose, concrete objectives and activities as well as tangible results will guarantee the successful continuation of the “Health is Contagious” vision of BE Health in the future.

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